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Accent colour

Appearance → Customize → Design → General → Colors → Accent color. Default #4c9c66, a muted green.

Where it is used

The accent is the theme’s one loud colour. It appears on:

It is deliberately a short list. An accent used everywhere stops being an accent.

Link color has its own picker, and also defaults to #4c9c66. They are separate settings because they do different jobs: the accent is decoration, the link colour is a functional signal to the reader.

Setting them to the same value — the default — makes the site read as one colour family. Setting them apart is a deliberate choice, usually a neutral accent with a strong link colour, or the reverse.

Picking one

Take it from your own material. If you have a logo, the accent is in it. If you photograph a lot, pull it from your most typical picture. A colour that already appears on the site looks chosen; a colour picked from a palette generator often does not.

Mid-dark works best. The accent has to hold white text on a button and read as a link colour on white. That means somewhere in the middle of the value range — a pale pastel fails the first, a near-black fails the second and just looks like text.

Check the contrast. Against white, an accent used for a link needs 4.5:1 for WCAG AA at body size. A button filled with the accent needs the same ratio between the fill and the label on it. Any online contrast checker will tell you in a second, and it is worth doing — the theme carries the accessibility-ready tag, and your own colour choices are the one part of that you own.

The default #4c9c66 sits at roughly 3.6:1 on white, which is why the theme also gives every link style a non-colour cue: an underline, or a change on hover. Colour is never the only signal.

The other colour pickers

In the same section, in order:

Setting Default
Accent color #4c9c66
Base text color #000000 Body copy
Heading color empty Empty follows the base text colour
Link color #4c9c66
Border color #e0e0e0 Every hairline the theme draws
Selection text color #000000 Text the visitor has selected
Selection background #ffffdd And its highlight — also used by the marker link style
Background Color white Core’s own setting, folded into this section